Marketing With Dead Celebrities

The sight of a classic beauty from the past grabs our attention and admiration in a way that marketers love. Take a look behind the scenes to see the business that goes into using a dead celebrity to promote a brand.


 Today, the marketing, licensing and commercial use of dead celebrities is an estimated $3.0 billion business. Our own payments to the beneficiaries of departed icons utilized in commercials have grown by nearly 20% in the past two years.

Lingerie Illustrations by Laura Rosenbaum

Check out Laura Rosenbaum’s illustrations of the beautiful lingerie she saw at The International Lingerie Show, including Rago Shapewear!

“Rago’s collection of sultry shapewear reminded me of classic looks embodied by voluptuous, Old Hollywood icon Sofia Loren.” – Laura Rosenbaum

See them all on The Lingerie Journal