More vintage lingerie ads! The aesthetic is just gorgeous.
How exciting! See the original photos behind those famous pinup paintings we all know and love. It’s interesting to see how figures were exaggerated to fit the 50′s American beauty ideal.
The sight of a classic beauty from the past grabs our attention and admiration in a way that marketers love. Take a look behind the scenes to see the business that goes into using a dead celebrity to promote a brand.
Today, the marketing, licensing and commercial use of dead celebrities is an estimated $3.0 billion business. Our own payments to the beneficiaries of departed icons utilized in commercials have grown by nearly 20% in the past two years.
- Paul Muratore
“Rago’s collection of sultry shapewear reminded me of classic looks embodied by voluptuous, Old Hollywood icon Sofia Loren.” – Laura Rosenbaum