Marketing With Dead Celebrities
The sight of a classic beauty from the past grabs our attention and admiration in a way that marketers love. Take a look behind the scenes to see the business that goes into using a dead celebrity to promote a brand.
Today, the marketing, licensing and commercial use of dead celebrities is an estimated $3.0 billion business. Our own payments to the beneficiaries of departed icons utilized in commercials have grown by nearly 20% in the past two years.
– Paul Muratore