Marketing With Dead Celebrities

The sight of a classic beauty from the past grabs our attention and admiration in a way that marketers love. Take a look behind the scenes to see the business that goes into using a dead celebrity to promote a brand.

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 Today, the marketing, licensing and commercial use of dead celebrities is an estimated $3.0 billion business. Our own payments to the beneficiaries of departed icons utilized in commercials have grown by nearly 20% in the past two years.
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http://adage.com/article/cmo-strategy/marketers-beware-dead-celebs-ads/292427/